Boutique Hoteliers Academy

For sales teams that are missing targets, losing good leads, or spending most of the day in reactive mode, this training builds a team of proactive, revenue-focused sellers who know how to find, win, and grow the right business. Boutique Hoteliers Academy is built for GMs who want increased revenue, higher ADR, and budget results above target.

This is a practical online sales training program created specifically for boutique hotels. Every module comes from 17 years in frontline sales and marketing for luxury and boutique properties, so the examples, language, and scenarios match what your team sees every day and can go into use right away.

Each lesson is also designed for how people actually learn and focus in 2026. Modern, engaging, tightly structured modules that blend current media formats, timely cultural references, real hotel scenarios, and interactive exercises keep your sales team paying attention and involved. They move between video, on-screen examples, simple worksheets, and practical assignments they can try on their next call.

Whether you’re pre-opening or your existing hotel needs a reset, this training gives your team a stronger structure, more confidence, and proven skills to grow revenue.

Online Hotel Sales Courses

  • Introductory Hotel Sales Training for Brand New Sellers and Sales Coordinators

    Hotel Sales 101 gives brand new sellers and sales coordinators a clear introduction to how boutique hotels generate revenue through sales. It teaches the fundamentals that beginners rarely understand on day one, including ADR, RevPAR, occupancy, pickup, compression, RFPs, comp sets, key market segments, and more. The training explains industry language in plain terms so new hires can work in hotel sales with confidence.

    GMs and DOSMs use this course to develop new staff who arrive with no hotel background or no exposure to hotel sales. The material removes confusion and gives beginners a structured understanding of how sales departments operate, how leads move through a funnel, how proposals work, and how each role supports revenue. It also introduces basic communication standards for email, phone etiquette, and follow up.

    Hotels choose this program when they want new staff to understand how their actions influence revenue, ADR, conversion, and profit. It creates a consistent entry level knowledge base across the team and prepares beginners to sell to clients and support the sales department with confidence. Trusted by boutique hotels in Canada, the United States, and Europe that want stronger financial outcomes from new hotel sales hires.

    COMING SOON (early 2026) - subscribe HERE to the blog, to be notified when it launches. Plus receive a subscribers-only launch discount.

  • Intermediate Training for Sellers Ready to Advance

    This course teaches a structured and proven hotel sales process - discovery, qualifying, objection handling, persuasive proposal writing, the “easy yes”, and follow up, with examples drawn directly from boutique hotel sales environments - among other concepts covered for successful consultative sales. It helps teams build confidence in conversations that drive revenue and ADR.

    GMs and DOSMs choose this program when they want sellers to think strategically and exceed monthly sales targets. The training shifts teams away from transactional habits and toward a consultative trusted advisor mindset that aligns with the expectations of hotel clients in 2026. Sellers learn how to communicate value, tailor solutions, and create stronger conversion outcomes.

    This course is ideal for hotels that need more consistent selling behaviour on the front line. It’s for independent properties, design hotels, and lifestyle hotels seeking structure in a competitive market. Recognized for raising the performance of mid-level sellers and putting more money into the hotel owners pockets within 3 months.

    COMING SOON (early 2026) - subscribe HERE to the blog, to be notified when it launches. Plus receive a subscribers-only launch discount.

  • High Level Training for Experienced Sellers or graduates of Consultative Selling for Hotels

    Advanced Hotel Sales and Prospecting is designed for senior sellers who influence revenue decisions. This training covers building client relationships, becoming a trusted advisor for repeat business, advanced negotiation, complex objection handling, data-driven prospecting, multi-stakeholder selling, and long-term client retention. The course reflects the realities of boutique hotel sales teams that operate without brand support or large databases.

    GMs and DOSMs invest in this course when they want senior hotel sellers to drive more profitable business with confidence. Participants learn how to identify high value opportunities more effectively, position rate correctly, and strengthen relationships that support sustained revenue growth. This training also gives sellers a more strategic view of their role.

    The prospecting portion of the course teaches sellers across all key hotel sales segments using methods that work in 2026 for hotels without corporate backing, paid databases, or large marketing engines. Sellers learn how to find qualified business through practical and proven, real-world tactics that build a strong and reliable revenue pipeline from the ground up.

    It’s trusted by teams that need experienced sellers to perform at a higher level in competitive urban and resort markets.

    COMING SOON (early 2026) - subscribe HERE to the blog, to be notified when it launches. Plus receive a subscribers-only launch discount.

  • Leadership and Skills Training for First-Time DOSMs

    The New Hotel DOSMs Onboarding Course supports leaders stepping into the role for the first time. It provides a clear framework for annual planning, budgeting, forecasting, team leadership, sales and marketing alignment, executive communication, presenting to ownership effectively, and revenue strategy. The training teaches new DOSMs how to manage both the tactical and strategic responsibilities of the position.

    GMs use this course to develop promising internal talent or to support new hires during their transition into leadership. The program gives DOSMs a strong operational structure, improves consistency across sales outputs, and strengthens communication with ownership groups. It prepares leaders for real scenarios found in boutique hotels that operate without corporate playbooks.

    This course is for hotels that want a DOSM who takes full responsibility for commercial performance and will be a strong leader. It’s designed for properties that need consistent forecasting, reliable sales performance that exceeds budget and increases market share, and a leadership structure that supports sustained rooms and events revenue growth.

    COMING SOON (early 2026) - subscribe HERE to the blog, to be notified when it launches. Plus receive a subscribers-only launch discount.

  • Every course taker walks away with a relevant toolkit of plug-and-play, customizable sales and leadership templates built for boutique hotels.

    The library includes communication tools, prospecting systems, proposal frameworks, leadership resources that improve conversion and protect ADR, and more.

    Sellers gain ready-to-send templates and call scripts. DOSMs gain budgeting, KPI, and reporting templates. The toolkit library gives hotel sales teams a clear structure that strengthens daily decisions and captures more revenue.

    • Outreach and follow-up email templates for all segments
    • Discovery scripts, call scenarios, and qualification checklists
    • Full proposal examples and proposal frameworks
    • Objection handling guides and negotiation worksheets
    • Prospecting strategy and trackers • Comp-set positioning framework
    • Rate positioning tools, displacement guides, and revenue decision aids
    • Value-adds idea bank and upsell strategies by segment
    • Post-event follow-up script templates
    • Seller KPI trackers
    • Sales meeting agendas, one-on-one coaching templates, and performance review forms
    • Annual business plan and budget template
    • Owner presentation deck template and GM communication templates
    • DOSM 90-day onboarding plan and team onboarding paths
    • Client experience micro-moment checklist and site visit checklist
    • Standard operating guides for proposals, communication, response times, and handoffs

Enrol Now

TESTIMONIALS

“One of Kelly’s most valuable contributions was the hands-on sales training she delivered to the team. She built a fully customized two-day program, “Consultative Selling Foundations for Hotels and
Advanced Hotel Sales & Prospecting”, designed specifically for The Drake. It was a standout training session that set a new standard for what impactful sales development can look like in a boutique hotel setting. Each module was carefully tailored to our unique environment, with clear, actionable lessons on how to sell with empathy and true commercial strategy. 

The training reinforced that effective selling is rooted in consultative techniques, storytelling, and confidence, empowering the team to hold rate rather than rely on discounting. 

Her immersive use of role plays, and multimedia examples made the content come alive for the team and allowed them to practice skills in a way that immediately built that confidence for them. 

Further, the training was both tactical and transformational. From the basics of prospecting and qualifying, to deeper techniques like getting to the root of a client’s needs, providing tailored solutions, overcoming objections, and closing effectively, Kelly delivered it all in a way that was empowering, energizing, and easy to retain. The feedback from the team was overwhelmingly positive, and it is clear that the lessons she shared will continue to drive performance well beyond her time with us.”  

- Aileen Heatherington, General Manager, The Drake Hotel Toronto

“One of the most valuable aspects of Kelly’s time with us was the consistent, hands-on mentorship she provided. She took time every day to coach me through real-world opportunities, using active client leads, proposals, and business challenges as a foundation for learning. Through that work, I developed a more refined understanding of consultative selling, pricing strategy, pace reporting, and how to structure client conversations in a way that leads to stronger outcomes.

She helped me sharpen my ability to close business without relying on rate reductions and taught me how to lead with confidence, clarity, and a more strategic commercial mindset.

Kelly also helped me level up my leadership capabilities. She showed me how to guide internal sales conversations, manage client objections with calm and empathy, and shift my thinking from task execution to high-impact prioritization. Her approach to leadership was never about theory. It was always practical, grounded, and tailored to our hotel’s unique positioning and goals. I came away from our time together with a stronger grasp of data-informed decision making, strategic planning, and relationship management that will continue to serve me well in this role and beyond.

Working alongside Kelly was an energizing and career-shaping experience. She made herself available whenever I needed support, challenged me to think bigger, and provided thoughtful feedback every step of the way. Her mentorship helped shape me into a more confident Director of Sales and gave our team the structure, strategy, and inspiration we needed to perform at a higher level. The impact of her time with us will be felt long after her contract ends, in our culture, our confidence, and our financial and commercial success.

I would strongly recommend Kelly’s mentorship to any hotel sales professional or team serious about accelerating their growth, strengthening their strategy, and driving meaningful commercial results.”

- Alana Zucker, Director of Sales, The Drake Hotel Toronto