Ready to start your freelancing journey? Create a standout website and social media presence as a freelance hotelier? Looking for guidance on attracting and securing freelance clients?

With over 15 years of experience in luxury hotel sales and marketing - and having launched two successful businesses myself - I’m uniquely positioned to help you achieve your entrepreneurship and freelance goals.

Having benefited from incredible female mentors throughout my career, I'm passionate about paying it forward by supporting and empowering women pivoting to a freelance career path. Let me help you achieve your dream lifestyle, designing your own days and achieving a path to financial freedom.

mentorship services

  • Complete freelance business setup in 6 weeks. I'll handle everything from start to finish, working closely with you every step of the way.

    You will receive:
    + Critical path template and creation
    + Year 1 revenue budget template and creation
    + Pre-launch and year 1 Expense budget template and creation
    + Social media setup - instagram, tiktok, substack (including name/handle suggestions)
    + Social media - first 30 days launch plan and monthly planning template
    + 1:1 Mentorship call (2 hours) - How to create a personal brand as a freelancer and promote yourself to attract high-paying clients with specific strategies and PDF takeaways
    + Tools for freelance success - vetted lawyer, accountant and branding expert recommendations
    + Client Acquisition Plan
    + Portfolio Creation
    + Pitch Deck Template
    + Time Management Toolkit
    + Freelance Business Checklist
    + Networking Guide
    + Proposal Template: A customizable Canva proposal template with winning language and tips for securing client contracts. To provide a detailed, formal offer tailored to a specific client’s needs. It outlines exactly what you’ll deliver, how, and at what cost.
    + Email Marketing Starter Kit: Guidance on setting up your first email marketing funnel, with a lead magnet template and an initial email sequence.
    + Freelance Business Growth Roadmap: A tailored roadmap outlining key milestones, strategies for scaling, and potential service expansions for Year 2 and beyond.

    Full setup and completion in 6 weeks or less.

    $2,900
    Add website creation - +$2,500 (typically $3,500)

  • I will create a basic freelance business website for you from beginning to end. Branding not provided.

    Includes:
    + Stock image sourcing
    + Homepage & 3 additional pages
    + Blog creation + first 2 blog posts

    Delivery in 3 weeks or less.

    $3,500

  • 1:1 Mentorship - 3 hour workshop in person or via zoom. For aspiring and current freelancers looking to improve their client acquisition skills and close more deals.

    + Actionable strategies to secure clients and close deals successfully
    + List of exactly where to look for and find clients in your niche
    + Template for reaching out to potential clients
    + Template for reaching out to people in your network for referrals to new clients
    + Includes a one hour check-in meeting 3 weeks post-workshop and client proposal deck template

    Workshop Breakdown:

    1. Introduction & Setting the Stage (15 minutes)

      • Overview of the freelance market

      • Defining your target client and niche

      • How to position yourself as an expert in your field

    2. Finding Freelance Clients (30 minutes)

      • Proven strategies for identifying potential clients

      • Leveraging your network: How to tap into personal and professional connections

      • Best platforms and methods for sourcing high-quality clients (LinkedIn, Upwork, Instagram, cold outreach, etc.)

      • Creating a client attraction plan tailored to your niche

    3. Building Relationships & Nurturing Leads (30 minutes)

      • Developing trust and rapport with potential clients

      • Effective follow-up strategies that lead to conversion

      • Creating a value proposition that resonates with your target clients

      • The art of pitching your services without being pushy

    4. Closing the Deal (30 minutes)

      • Overcoming objections with confidence

      • Negotiation techniques for securing higher rates

      • Structuring your proposals for success (including payment terms, deliverables, and timelines)

      • Closing strategies that leave clients eager to work with you

    5. Q&A & Interactive Discussion (15 minutes)

      • Open attendees to ask questions

      • Personalized advice based on individual scenarios

      • Real-world examples and success stories

    Workshop Bonuses:

    • Bonus 1: A downloadable "Client Acquisition and Closing Checklist" that summarizes key points from the workshop.

    • Bonus 2: A freelance proposal template that participants can customize and use for future clients.

      $1,200

TESTIMONIALS

Kelly took the time to personally mentor our Director of Sales, offering consistent 1:1 coaching grounded in real business opportunities. From building compelling proposals, to navigating RFPs, to improving lead conversion and client retention, Kelly poured into her development every day. The growth in confidence and capability was obvious. By the end of the contract, our Director of Sales had developed a confident, strategic command of client relationship management, business analytics, and leadership. These capabilities will directly contribute to stronger conversion, better client retention, and future revenue growth. Kelly’s mentorship helped elevate our DOS into the kind of leader who can now carry forward the momentum with strength and clarity. 

- Aileen Heatherington, General Manager, The Drake Hotel Toronto